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GALLERY 2014

visual communication practice

Romance is Dead
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1/6

Webpage


Description of idea

Describe your idea and concept of your work in relation to the festival outlines:

I want to bring back some of the past and make it the future. The dating scene has changed - romance is dying. With phone applications like Tinder the way we interact and meet new people is now in the virtual reality, some might argue that’s for the better and some like me argue that’s for the worse.

With the romance is dead pin people can easily identify a person that wants to talk, no need for searching on applications.

What kind of communication approach do you use?

A website, a pin/badge and a business card. The badge is handed out clipped on to the business card at events and randomly on the street.

What are in your opinion concrete benefits to the society because of your communication?

The benefit will be making new friends and possible love interests in real life. What better way to know if you connect with someone but in real life? Flesh and blood 100% human.

It is a fun ice breaker and a communication opener. Nostalgia is implemented, most of us grew up with pins badges pinned on to our backpacks or jackets in our teen years.

What did you personally learn from creating your submitted work?

Personally I learned that a good idea takes hours of pondering and thinking and when least expected it will pop up like a cliché lightbulb. I learned that I feel very strongly about how the world is today and that it’s quite terrifying sometimes.

Why is your work, GOOD communication WORK?

It is non profit and the sole purpose is for people to connect again, look up from their phones and experience the now.
Talk to a stranger, meet a new friend or just have a laugh.

Where and how do you intent do implement your work?

The website www.romanceisdead.com.au is a way to find out more and also buy the pin. The pin is handed out to people on the street randomly along with the business card it is pinned on to.

It can also be handed out at music festivals like Meredith.

Did your intervention had an effect on other Media. If yes, describe the effect? (Has other media reported on it- how? Were you able to change other media with your work- how?)

Yes Tinder responded by releasing an advertising campaign to combat my push to bring dating back into the real world, by organising events for its member allowing them to interact in the real world, which has had the effect I intended in my campaign.


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Entry details

Title

Romance is Dead


Headline

Nothing is better than real life


Concept author(s)

Nathalie Nilsson


Concept author year(s) of birth

1988


Concept author(s) contribution

Idea, design and execution.


Country

Australia


Competition category

visual communication practice


Competition subcategory

web / interactive


Competition field

academic


Competition subfield

student


Subfield description

Swinburne / Design / Bachelor of Digital Media