GALLERY 2014

Description of idea

Describe your idea and concept of your work in relation to the festival outlines:

When I read through the brief and thinking of failure of dialogue, I am thinking of Autism. Autism is something I have connection with, I am an international student, it is so hard to use additional language to well express what you are really want to say and understand what people try to express. There is always a misunderstanding going on. For example, this brief and subject is extremely difficult for me, I am struggle with this brief for a long time, it is new and challenge to me. But I kind of like it. Therefore, all of those feeling I have, it is similar as autism children. To be honest, I have no idea what is autism, I only see it as a self-compression, but I feel so sad when I research it deeper and deeper. I still remember that TED video I watched on YouTube, the way to check whether or not a newborn baby has autism, it is to showing a short footage that a woman is talking, and the tracking of eye focusing showing that the baby has autism is looking at everywhere: hand, mouth, but except having a real eye contact with the woman in the footage.
Moreover, if I can have a emotion attachment with this, I believe there is some of people will feeling the same way.

What kind of communication approach do you use?

Because the brief is questioning: is that a real failure of dialogue? And I want to use interactive way to encourage general public to open a dialogue, and also through the method to help autism people live well and creating a better environment for them. Therefore, it will be a massive information exchange and huge social impact on it.

What are in your opinion concrete benefits to the society because of your communication?

to make general public aware of Autism in the society, and try to understand then, helping them, most importantly, inviting them, talk with them. it can really improve the environment for them to live, and decrease the isolation or even suicide rate. Additionally, it will open a dialogue between people in general public and it can also increase the social cohesion during the campaign.

What did you personally learn from creating your submitted work?

To be honest, I have no idea what is autism, I only see it as a self-compression, but I feel so sad when I research it deeper and deeper. I still remember that TED video I watched on YouTube, the way to check whether or not a newborn baby has autism, it is to showing a short footage that a woman is talking, and the tracking of eye focusing showing that the baby has autism is looking at everywhere: hand, mouth, but except having a real eye contact with the woman in the footage. It is a feeling of helplessness and sadness. Therefore, I promote ‘invite happy’ as the slogan for my campaign.

Why is your work, GOOD communication WORK?

see the rationale

Where and how do you intent do implement your work?

see the rationale

Did your intervention had an effect on other Media. If yes, describe the effect? (Has other media reported on it- how? Were you able to change other media with your work- how?)

see the rationale