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visual communication practice


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Description of idea

Describe your idea and concept of your work in relation to the festival outlines:

We cannot portray the emotion in the tone of voice, through type and can hide behind a screen therefore not showing body language either.
This can create problems for the viewer as they now have to understand and interpret this “silent language” and form of communication, which is fast becoming its own vocabulary, as new words, spelling and abbreviations are created constantly through this “txt” dialect.
I refer to George Orwells idea of “Newspeak” in 1984 where words are slowly being deleted from the English language and are being replaced by shortened and simplified vocabulary.

This problem we have in this day and age, is that it is very unlikely that people will revert back to older forms of dialogue as we are a generation that has been engulfed by evolving technology and social interaction that is conveniently accessed via technology within seconds.

After coming to this realization I decided that to effectively get the attention of this generation and to get them socially interacting with dialogue, I had to work with social media instead of going against it.

( I may have been making fun of people on facebook at the same time...)

What kind of communication approach do you use?

Facebook trends are something all of us are familiar with…
Selfies, Planking, Neknomination, Twerking, The Harlem shake, the ice bucket challenge, the list goes on!
I’m sure we’ve all had that “friend” whom has had a cold bucket of ice poured on their head, and “no make up selfied” to raise awareness for what ever reason.
The question I ask is has awereness actually been raised? Or is all of this attention seeking behavior just making this person look like an idiot?

This is were I decided to create the trend “Educate and Nominate” to raise awareness in general!
The rules are simple, you create a video where you are telling the viewers a fact (funny, serious, entertaining, anything as long as it is factual).
Your challenge is to educate the people who you will then tag, and any other viewers who decide they want to watch your video.
You can choose who ever you like to tag, but I found this a particularly good excuse to choose all those friends of mine who needed educating and nominating.
Once being tagged, educated and nominated by someone, it is then your turn to carry on the trend.

What are in your opinion concrete benefits to the society because of your communication?

I figured this was an effective way of creating dialogue and intimacy with friends via social media and each creator can put their own artistic expression or spin onto their video to make it entertaining.

When people engage with online trends there is always that level of competition and people trying to out do each others videos, so why not make it something that is actually interesting and doing some good for dialogue and interaction via the internet?

What did you personally learn from creating your submitted work?

I personally learned that it order for people to pay attention and engage with my idea, it had to be funny, memorable or have a shock factor for it to be significant.

Why is your work, GOOD communication WORK?

I think video is a great way to format this interaction and also it forces the viewer and person doing the video to use actual dialogue and not type a message. It also makes the viewer think about all of these "trends" on facebook and what they are actually saying.

Where and how do you intent do implement your work?

Via Social media, twitter, facebook etc. This is where wide friendship groups of today engage with each other on a more popular basis. as i said before my idea was to work with social media instead of going against it.

Did your intervention had an effect on other Media. If yes, describe the effect? (Has other media reported on it- how? Were you able to change other media with your work- how?)



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Entry details





Concept author(s)

Ella Byworth

Concept author year(s) of birth


Concept author(s) contribution

Educator, nominator, actress, director, editor,



Competition category

visual communication practice

Competition subcategory

web / interactive

Competition field


Competition subfield


Subfield description

Federation University